What is Shogun A/B Testing?

Overview

Shogun A/B Testing is a Shopify-integrated app that allows you to experiment with different versions of your online store's pages to understand what drives better results, whether that's more clicks, higher conversions, or greater revenue.

It’s built for merchants and marketers looking to test ideas quickly and visually, without needing custom code or developers.

How it works with Shopify

The app integrates directly with your Shopify store and works seamlessly with your online theme. Once installed, it connects to your existing pages and templates, allowing you to quickly duplicate them, make edits, and set them live as test variants, all without touching any code. Shogun manages the traffic split behind the scenes and tracks performance for each version, helping you determine a clear winner based on your chosen goal.

Key benefits & use cases

Whether you want to improve your product detail pages, experiment with new homepage layouts, or test messaging for a campaign landing page, Shogun makes it easy to run experiments without slowing down your workflow. Everyday use cases include testing different headline copy, comparing long versus short product descriptions, adjusting trust elements like reviews or guarantees, or optimizing the order of content blocks. These small changes, when validated through testing, can lead to significant improvements in your conversion rate and revenue.